Vision + Journey Maps
Your Conversation Starter + Deal Closer
Leverage Visual Storytelling
to Win Hearts + Minds
Vision and Journey Maps (also called Custom Charts) harness the power of metaphor to illustrate your organizations’s message—so all stakeholders intuitively understand key outcomes, strategic goals & the vision behind it all.
Studio-created Custom Charts are powerful ways to:
socialize a new vision or strategic plan
close a deal
differentiate your organization or proposal
demonstrate strategic partnership opportunities
celebrate a team’s journey
Studio-Designed Custom Chart Process
While a Graphic Recording unfolds before your eyes at an event, a Custom Chart is collaboratively designed, then produced in the studio —to strategically tell an important story to a specific audience.
Collaborative Concepting
In this fun and collaborative zoom session, we help you peel back the layers of your end-goal to strategically choose the chart’s visual metaphor + theme, create a live “thumbnail” sketch, and confirm all your “chunks” of content.
B/W Draft + Revisions
We get to work on your Custom Chart in the studio, translating your message into powerful and poignant visual storytelling.
You get to review the draft and request revisions before we finalize the image.
Full-Color Custom Chart
Your full color Custom Chart is ready! The high-resolution digital files can be used for large-scale printing, websites, or in slide decks, welcome “placemats” or client/team gifts. One client used theirs as the organization’s official screensaver!
Custom Charts are perfect for:
Vision Maps
Proposals
History Maps
Values
Custom Chart Gallery
Whimsical Picture that Tells the Story
“Katherine was able to take something incredibly complicated and simplify it into a whimsical picture that tells the story in a consumable way. Amazing! “
— Renee Lennon, Director of Marketing and Relationship Management, Skyline Technology Solutions
